Marketing News

Most small business owners hear the phrase “influencer marketing” and instantly picture massive celebrity campaigns with million-dollar price tags. It feels like a game only massive corporate brands can afford to play. But in today’s digital marketing landscape, the reality is entirely different....

  The Context Just last month, the marketing and entertainment worlds were ready for a massive shift. Netflix’s planned $83 Billion buyout of Warner Bros. Discovery (WBD) was going to completely rewrite the rules of the “Streaming Wars.” For a moment, it looked...

The Context Netflix has been the key player in the “Streaming Wars” for roughly a decade. With the growing library of its own content and acquisitions of some smaller media companies along the way, Netflix maintained its dominance over all the others. Like...